If you are thinking about creating an eCommerce website, you should know that using an eCommerce platform is probably the smartest decision you can make. It’s no longer a difficult and time-consuming job to build an online store. Even people with no experience can do that, but only if they select the right eCommerce platform for their business. It will probably take a lot of time to find a platform like this especially if you don’t have any experience in this field and that’s why we have decided to analyze the two most popular options today.
Of course, we are talking about Shopify Plus and Magento Enterprise which are among the most used enterprise eCommerce platforms today. Both of them are created for stores of different sizes, but most of the users belong to the group of so-called large businesses. Their design allows users to offer a large number of products in their stores. What’s great about Magento Enterprise is that it lets you create multiple brands, geo-specific stores, and B2B or B2C stores if you want to and you have to use just one interface to get all these things.
It’s good to know that Shopify Plus lets you do the same thing – you can run multiple online stores from one place. But, if we compare the features and capabilities of Shopify Plus and compare them to Magento Enterprise, we will notice that the latter is more powerful. Of course, this doesn’t mean that you need to choose Magento Enterprise. On the contrary, your decision depends on the needs of your business.
When it comes to SEO tools and SEO help, you should know that both platforms are SEO-friendly. They are letting users create custom page URLs, image alt tags, meta descriptions, page titles and a few other things that have a direct impact on the search engine results.
As we said before, every online store is unique and on top of that, every business owner is trying to implement a different business strategy. This is the reason why we can’t say which enterprise eCommerce platform is the best. Generally speaking, Magento Enterprise is a more complex eCommerce platform. You will definitely need help from experienced developers and designers to use this platform. But, if you are planning on growing fast, this platform will make everything easier. On the other hand, Shopify Plus is much more user-friendly, but it lacks the level of customization offered by Magento.